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Campaign: "Never Can Say Goodbye" audio push — Instagram Reels / TikTok Client tag: @jamericanproductions Theme: Heartbreak, lost love and nostalgia

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Overview

Creators make short-form videos using the "Never Can Say Goodbye" sound, starting at the vocal hook. Content should lean into heartbreak, loss and nostalgia so the emotion of the track carries the video.

Sound

• Instagram audio (must be tagged in the Reel): Instagram Reels audio
• TikTok sound: TikTok sound link

Posting Requirements

Every submission must meet all of these. Posts that miss any requirement won't be approved.

• [ ] Audio starts at 0:53 — landing on the "Never can say goodbye" vocals, and carries the full vocals
• [ ] Minimum video length: 15 seconds
• [ ] Audio at 100% volume
• [ ] Song tagged in the video using the official audio link above
• [ ] Tag @jamericanproductions in the caption
• [ ] Hashtags: #dancehall #jamaica #reggae
• [ ] Post location set to Kingston, Jamaica
• [ ] Atleast 0.5% required
• [ ] 40% USA audience required
• Audience: Jamaican diaspora in North America — top metros NYC, New Jersey, Connecticut, South Florida/Miami, Atlanta, LA. Not Jamaica directly.

Content Guidelines